Animations, be it kids or adults, attract any person towards them and are even enjoyed by everyone. This very aspect about animated videos has been explored for much more than mere entertainment.
Nowadays, something called explainer video is in trend. These videos are simply those videos which majorly serve the purpose of marketing. The difference between these videos and the conventional promotional videos is that, these videos are designed in order to provide only the necessary information and are of extremely short duration. Explainer videos are being made, keeping in mind the busy lifestyle of the people and their constraint to devote sufficient time to any marketing or promotional events, which usually go on for hours.
Now, when the beneficial aspect of explainer videos is blended with the attractiveness of animated videos, these videos are a treat to the eyes as well as informative enough serving their purpose efficiently. These videos combine the advantages of explainer video and animations, which are, being informative, attract large audience, extremely inexpensive as these videos do not require the involvement of anything other than a computer and an operating individual and also, these videos deliver clear cut information, which is interpreted by the viewers, the way they should be and aren’t exposed to multiple interpretations.
Also, not only for any marketing and promotional activities, these videos can be based on short poems and short stories with a moral, which are one of the important things that the parents of this generation prefer for their kids. Such videos can even be showed at play schools as well as primary schools as a way to inculcate good values into the children.
Several other advantages of animated explainer videos include business promotions as well as creating awareness about new educational institutions among the people who cannot be reached personally. Creating such videos for promotional activities prove to be highly economical as well as persuasive, which are the two features that are looked upon before considering something for any promotional activities.
Animated explainer videos should be considered more when any marketing issues are concerned. If something is economically great as well as fulfilling the desired purpose, it will bring a great deal of success in the respective marketing task and also prove to be an efficient alternative to other conventional marketing practices.
Here are few examples of great explainer videos: http://www.againstudios.com/portfolio/